New College Students and Risky Alcohol Behaviors
Campus orientation tours, backpacks filled with shiny new binders, freshly minted course syllabi: For students, a new school year is a time of optimism, excitement and new experiences. Unfortunately, it can also be a time of increased risky alcohol behavior, especially for first-year students. Freedom from parental supervision, socializing with peers who can legally purchase […]
Welcome to the new NSNI Website!
We hope you like the site’s new look and content. We’ve let go of some of the text-heavy pages of yesteryear, and added what we hope is useful and user-friendly content for researchers and practitioners alike. Our expert staff have selected the guides, links, and literature featured on these pages, to make it easier for […]
Classic Research Studies
Classic References for Social Norms Interventions A few “must have” peer-reviewed articles related to social norms interventions, primarily with college students to reduce risky drinking. The one that started it all: Perkins, H. W., & Berkowitz, A. D. (1986). Perceiving the community norms of alcohol use among students: Some research implications for campus alcohol education […]
New Literature Through June 2014
References (mostly 2013-2014, with a few older selections) Ahmed, R., Hustad, J. T., Lasalle, L., & Borsari, B. (2014). Hospitalizations for Students With an Alcohol-Related Sanction: Gender and Pregaming as Risk Factors. Journal of American College Health, 62. Alfonso, J., Hall, T. V., & Dunn, M. E. (2014). Feedback-based alcohol interventions for mandated students: an […]
The Power of PIE
How do you create a great social norms marketing message? Whether it’s a poster, a social media post, or a radio spot, here’s a simple trick (compliments of Michael Haines) to crafting social norms messages that will resonate with your intended audience: Make a PIE. Positive: Focus on desired behaviors that the intended population already […]