Sampling Demonstrations Part 2
Welcome to chapter 2 of the National Social Norms Center’s informational series on sampling for your social norms campaign! In this chapter, you’ll learn the skills needed to generate a convenience sample using your survey data within the SPSS data analysis software. Sometimes due to issues such as time restraints, cost, or complexity, we aren’t […]
Sampling Demonstrations Part 1
All good social norms campaigns come from good data, but how can we be so sure that we have good data? In a new four-part series, Dr. Larry Hembroff gives us the run down of good sampling techniques and how to apply this to the popular data analysis software, SPSS. In this first installment of […]
Dynamic Norms: Our New Year’s Resolution
The New Year: Famous (or infamous) for New Year’s resolutions. For many Americans, it’s a time of change. Whether “New year, new me” means weight loss, saving money, better mental health practices, or more time with the family, many people actively make a decision to make a change that seems a little more appropriate since […]
Let Them Be The Boss: Helping Students Make Informed Choices Through Social Norms
No one likes being told what to do. College students, especially, finding their independence for the first time, are not a fan of hearing what they should be doing. After all, everyone has the right to make a choice for themselves. So, it gets tricky when the choices we see students making turn out to […]
5 Tips to a Successful Social Norms Campaign
Are you developing messages for a social norms campaign? Here are 5 quick tips to keep in mind when building a message. Create a brand. Norms campaigns work well when they have a recognizable brand. Consistent logos, color schemes, and post activity can help your campaign stand out and become familiar among your audience. Sometimes […]
To Norm or Not To Norm…
That is the question — to which we usually answer YES, if the norm is favorable. This small study suggests that we might need further research. Title The Role of Social Norms in Personalized Alcohol Feedback: A Dismantling Study With Emerging Adults Author Jacqueline Alfonso Abstract This study compared two Web-based alcohol programs in a sample […]
A Study of Bullying, Perceived Norms & Bystander Behavior
As in other studies of “bystander behavior,” this study found that children were more likely to intervene to stop bullying if they perceived that FEWER peers would do so. As usual, the title links to the article. Title Relations Between Actual Group Norms, Perceived Peer Behavior, and Bystander Children’s Intervention to Bullying Authors Lydia R. […]
Ninth Annual National Conference on Health Communication, Marketing, and Media
Early Bird Registration Deadline extended to Friday, July 10, 2015 Ninth Annual National Conference on Health Communication, Marketing, and Media August 11 – 13, 2015 Hyatt Regency Atlanta, GA Sponsored by: The National Public Health Information Coalition To learn more about registration for this year’s conference, click here. To make hotel reservations, click here. […]
WSJ article: How to Cut Student Drinking
A recent article in WSJ (yes, WSJ not an SSJ) includes using electronic media to share noms about drinking as a technique to reduce student drinking. Click here to read the article.
The Importance of the 10%
Never can tell what you will learn on the internet. I just found an article about modeling research published in 2011 by social scientists at Rensselaer Polytechnic Institute. The research demonstrates “…that when just 10 percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society.” According to […]