See our For Practitioners section for websites related to social norms marketing or substance abuse prevention.

Some written materials on social norms marketing programs are:

The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians. (2003). Wesley Perkins (Editor), Jossey-Bass, San Francisco.

A Guide to Marketing Social Norms for Health Promotion in Schools and Communities(2005), Michael Haines, Wesley Perkins, Richard Rice and Gregory Baker.