The basic premise of the social norms approach is that we tend to conform to how other people behave. If we believe that most people behave in a certain way, it makes that behavior a more natural or attractive option. Research has found that individuals often have misperceptions about the behaviors of other people, leading to erroneous beliefs about social norms. The social norms approach aims to correct individuals’ misperceptions about their peer groups by providing them with accurate information about their peers.